Find Out More
AI for Business with
Josh O'Sullivan & Ben Handler
Powered by AI Institute Pty Ltd
Who We Are
Josh O'Sullivan
Josh is an 5x Australian Ninja Warrior Grand Finalist, 7x National Black Belt Brazilian Jiu Jitsu Champion, Entrepreneur, and AI Consultant.
Josh has helped over 1000+ businesses, dedicating 10,000+ hours learning, growing and scaling his and other businesses AI, Automation and AI systems. He is a specialist in simplifying AI, making it accessible, easy to use and understand. A Certified Partner with Google, AWS, and Make.com, and Josh is completing a Master's degree in AI science.
Ben Handler
Ben Handler is a serial entrepreneur who has built and sold multiple companies from the ground up. He bootstrapped and scaled several ventures to eight figures, including Australia’s largest property buyer’s agency, which transacted over $3 billion, and the nation’s leading real estate education and coaching business.
His extensive experience in building and growing businesses, coupled with a passion for education and creating solutions that transform industries, provides a strong foundation for guiding others in the AI landscape.
Why AI & Why Now?
There is a shift happening in the western world, training yourself and your team today is insurance for what is coming tomorrow.
1974
Personal Computer
1983
The Internet
1995
.COM Boom
1998
Google
2003 - 2006
Linkedin, Facebook, Twitter
2007
Iphone
2008
App Boom
2009
Bitcoin
2010
Siri
2014
Alexa, Amazon
2018
GPT 1, OpenAI
2022
ChatGPT
What We Do
AI Coaching for Business
We guide you step by step, side-by-side through 1:1 AI coaching. Helping you and your team identify the opportunities with the greatest impact for growth, design your AI Wishlist and building 1:1 Live so you can grow and scale with AI.
AI Business Transformation
We show you and your business how to thrive in the AI era, coaching you through what, where and how to apply the right AI tools, systems and processes for real outcomes
step by step, Live
Our Process
What You'll Receive
What You'll Learn
Level 10 - AI Agent Systems
Level 9 - Multi Agent Workforce (with tools)
Level 8 - AI Agents
Level 7 - Workflow Automation
Level 6 - Multi Model AI
Level 5 - AI Browser Agents
Level 4 - Web Based Automation
Level 3 - Custom AI
Level 2 - Generative AI
Level 1 - Conversational AI
The 10 Levels of AI for Business
The Commitment
1hr
Per Week
Live 1:1 Coaching & Training
You
and/or Your Team
Hands on Done with/for you
90
Days
You'll have AI working for you
Who We've Worked With
"The depth of Josh’s knowledge is extraordinary, but what really sets him apart is his ability to make complex ideas simple. He explains concepts in clear, relatable terms and never moves on until everyone in the room genuinely understands. He does not get frustrated, he does not rush you. He is patient, encouraging, and committed to making sure the principles sink in.
One of the most powerful parts of the program is Josh’s approach. He does not just “do the work for you.” Instead, he teaches the system, the method, and the process, so once you have learned it, you can replicate it across multiple areas of the business.
It is actually a little scary to imagine what we will be able to achieve as a lean team once we are fully running with this. Above all, what stands out is the care and authenticity of Josh and Ben.
We are incredibly grateful for the guidance so far, and we are excited about where this is taking our business. This program is going to make us far better, not just in terms of efficiency and output, but in the way we think, operate, and grow."

Adam Powell & Harvey Rivers
Co-Founders
HARWELL.

Instagram

Adam Powell on Instagram: "Shout out the weapons at @aiinstitute_ - @josh.osullivannn & @benjaminhandler With their help, we are deep into transformative work re-writing our processes, automating wo

14 likes, 3 comments - thatsadampowell on September 21, 2025: "Shout out the weapons at @aiinstitute_ - @josh.osullivannn & @benjaminhandler With their help, we are deep into transformative work re-writing our processes, automating workflows and blowing up our brains with what is possible by leveraging AI to its full capability. I backed myself as a pretty switched on, forward thinning bloke and thought I had a handle on all things AI. Within 20 mins of my first conversation with Josh, it

"These sessions have completely transformed my business. From learning how to prompt effectively to creating custom GPTs, I feel incredibly confident during this critical stage of setting up my new business. I really liked how each session focused on a particular area and there was a corresponding task"
David & Olivia Ramyan
Right Street Property
"Josh is truly at the forefront of AI innovation, delivering solutions that transform businesses by making them more efficient. He has a profound and deep understanding of AI technology, combined with an exceptional ability to grasp the unique needs of any business, this truly set him apart for us. Josh has a true gift in his ability to analyse our company’s operations, pinpointing exactly where AI & Automation drove impact.
What makes Josh so effective is how sharp his business acumen is. He sees the world through a boots on the ground businessperson’s lens, identifying gaps and opportunities that we had overlooked.
We leveraged his expertise, to seamlessly integrated a tailored AI solution to plug those gaps, streamlining our processes with AI.
Working with Josh has shifted our understanding and use of AI. He has revolutionised how we approach daily operations in our business. His knowledge, insights and solutions have been game-changing, you need to make Josh an invaluable partner for your business if you are looking to thrive in the AI era."
Michael Fenech
E-commerce / Tech Entrepreneur & CEO
SKUdrop
"Working with Josh and the AI Institute has been game-changing. In just a short period, they mapped my operations, designed intelligent workflows, and deployed AI systems that removed bottlenecks I thought were “just part of the job.”
Josh got me back $180,000 per year through AI & Automation, smarter scheduling, content workflow optimisation, and AI-assisted communications, without compromising my brand voice or client experience.
If you’re serious about scaling with systems, AI Institute is the partner you want. They deliver real outcomes in such a short amount of time."
Olivia Vivian
Olympic Gymnast &
Ninja Warrior icon
And many more…..
Need More ?

instituteai on Notion

The AI Starter Pack | Notion

www.instituteai.io

Get Started
5 Tips to
Turn ChatGPT
into a
Superpower in Your Pocket
Frequently Asked Questions
What are the 10 Levels of AI for Business?
This framework outlines a progression from basic AI tools like conversational chatbots (Level 1) all the way up to fully integrated AI business systems (Level 10). It helps businesses understand how to adopt and scale AI capabilities step-by-step.
Where should I start with AI for my business?
We recommend starting at Level 1, which involves using Conversational AI tools. These are generally simple to implement and can provide immediate value. Think of tools like ChatGPT that can assist with writing, research, and basic customer interactions.
Do I need to go through every level of AI?
Not necessarily. While the framework provides a comprehensive path, many businesses can achieve significant benefits by focusing on specific levels that address their most pressing needs. You can choose to implement AI solutions that are right for your current challenges and goals.
How much does it cost to get started with AI?
Starting at Level 1 with conversational AI tools can cost almost nothing, as many offer free tiers. As you progress to higher levels and more integrated systems, costs will naturally increase due to specialised software, custom development, and training.
Will AI replace my employees?
AI is designed to augment human capabilities, not replace them. It excels at handling repetitive, data-intensive, or tedious tasks, freeing up your employees to focus on more creative, strategic, and human-centric work. It's about working smarter, not replacing people.
What kind of results can I expect from using AI?
At early levels, like Level 1, you can expect noticeable improvements in efficiency, such as 20-50% faster content creation, quicker research, and improved customer service response times. Higher levels offer even greater strategic advantages, including optimized operations and data-driven decision-making.
What's the biggest mistake businesses make when adopting AI?
A common mistake is trying to jump to advanced levels too quickly without first mastering the foundational basics. It's crucial to build a solid understanding and successful implementation of simpler AI solutions before tackling more complex integrations. Patience and a phased approach lead to better long-term success.
What is an automation?
An automation is a digital workflow that completes tasks or processes without requiring constant human input. For example, you might set up an automation for when a customer fills out a contact form, the system automatically sends them a thank-you email, notifies your sales team, and logs the lead into your CRM.
What is a 'step' in an automation?
A step is a single action within the workflow—like sending an email, creating a record in a database, or updating a spreadsheet. The total number of steps determines the complexity of the automation. A "3-step" workflow is simpler (capture lead → send email → notify team), while a "7-step" workflow can handle more tasks and conditions.
What's a 'trigger'?
A trigger is the event that starts the automation. It could be someone filling out a form on your site, a new lead in your CRM, or an incoming email. Once the trigger is detected, the automation kicks off the steps you've defined.
How do I measure ROI on automation?
Time saved: Hours you no longer spend on repetitive tasks.
Increased leads/sales: Improved follow-up and nurturing often lead to higher conversion rates.
Reduced errors: Fewer manual mistakes, which can save significant money on corrections or lost sales.
Is automation the same as AI?
Not exactly. Automation handles repetitive processes (like copying data from one place to another), while AI uses learning algorithms to make predictions or generate content (for example 'ChatGPT' or advanced analytics). In many cases, we combine both for maximum benefit.
Do I need to understand how AI works?
Not at all! It's like a plumber fixing a leak—you don't need to know the technical details, you just point out the problem and let the experts handle it. Our AI automation specialists are the same way. You don't need to be a tech expert to see the benefits of our solutions. They're designed to be user-friendly and easy to implement, so you can focus on growing your business.
Can I cancel or change packages?
Yes. Our monthly packages operate on a "cancel anytime" model. If you need a bigger scope, we can upgrade you on the spot. If you're scaling back, you can switch to a Starter package with fewer automations.
How quickly can I see results?
Basic automations can often go live in a few days. More complex workflows might take a few weeks. You typically start seeing time savings and better lead handling almost immediately once the first workflows are live.
Will automation replace my staff?
Our goal is to free your team from admin drudgery, so they can focus on high-value tasks. Automation handles the grunt work, letting your staff spend time on client relationships, strategic planning, or sales.
Is my data secure?
Yes. We follow best practices for encryption, role-based access, and secure integrations. We don't store your data any longer than necessary for the automations to run.
How does ChatGPT fit into this?
ChatGPT can be used to generate emails, marketing copy, or quick responses without needing a human to draft everything from scratch. We train you to personalise and tailor ChatGPT to your specific needs, tone of voice and brand style. We coach you and your staff to create the right prompts so it produces quality "Brand Specific" outputs. (That doesn't Sound like a Generic Robot)